Everyone is doing your business.

Only Emotional Video Ads Can Blind Nigerians Into Buying From You Here's how...

EVAA is the 4-move system that teaches you how the trigger emotions of Nigerians to make them buy from only you. 

Create your first Emotional Video Ad in 48 hours. Even if you've never made an ad that converted.

Before you waste another 100K on ads

If You Hate Reading Long Sales Pages (like me),

Here's How EVAA is Dramatically Different from other Ads Courses. 


There's a high chance you've seen a ton of ad gurus teaching one ad targeting trick or the other.

EVAA is not a Facebook / Instagram Ad Course

I don't teach you how to click buttons in Ads Manager. Google and Meta already do that for free on their websites.


There are a ton of youtube videos on them.
 
EVAA teaches you the most important component of a successful ad - The VIDEO To use

EVAA is a system for building video ads that trigger emotions so strong, your audience moves from scroll to buy (without you begging, without you dropping prices, and without you needing a big budget.

EVAA Teaches You How To:

(1/4) Build an Emotion Database of your Customers (and use it on them)


This turns your videos from:

Selling "just lands" into selling the end of the shame of his younger brother buying a land before him.


Selling "just interior" into selling the end of the shame they feel when they invite their friends over and see empty boring corners.

Selling "
just fashion" into selling a dress that makes her pepper her ex at that wedding

Selling "
just skincare" into selling the cream that finally ends the shame of not showing her face on during business zoom meetings.
 
Selling "
just food" into selling the meal that brings back the memory of mama's kitchen when you're abroad missing home

You're not just selling products anymore. You're selling emotional relief.


To do this, you'll create a living database of:

22 core emotions your customers feel

frustration, shame, FOMO, confusion, envy, desire, myths they believe,etc

What they've already tried that didn't work

o you can position your product or service as THE answer after all the failed attempts

The exact words they use to express those emotions

so you can use those same words in your videos to trigger them to buy

How deeply it's impacting them

surface-level irritation or life-altering problem?)

How often their pain shows up

(is it daily torture or once-in-a-while annoyance? The frequency changes everything)

(2/4) Access a Hook Library That Stops the Scroll Every Time

You know that panic when you're staring at your camera wondering "what do I say first?"

Gone.


You'll get a
battle-tested Hook Library with dozens of proven opening lines that grabs Nigerians attention in the first 3 seconds:

Pattern interrupts that make people pause mid-scroll


Curiosity loops that force them to keep watching


Direct-attack hooks that call out their exact pain


Story-based hooks that pull them into your world

No more "Hi guys, my name is..."
No more "hello bestues..."


Just hooks that work. 


(3/4) Master Creative Formats That Turn Ordinary Objects Into Sales Machines


Most people think they need fancy equipment, studios, and editing software.
Lies.
You'll learn
creative formats like:

The Newspaper Third-Party Format

How to hold up an ordinary newspaper and make a video ad that gets more sales than your competitors' ₦1M production budget

Interview-Style Testimonials

The format Joel pioneered in 2019 that still outperforms scripted testimonials

The Matchstick Method

How to light a match on camera to prove how quiet your product is (yes, really and it works)

Dramatization Techniques

How to act out a scenario that makes your product the hero

The Cat Skin Parallel

How to rub a cat to demonstrate how soft your bedsheets are (people remember this forever)

(4/4) Test and Optimize Using Real Data (Not Feelings)


After your ad launches, you'll know:

Which 3 seconds lost the most viewers (so you can reshoot)
Which call-to-action worked (and which flopped)
Whether the problem was the hook, the story, or the offer

No more guessing.
No more
"I think people just aren't ready to buy."
The data tells you. You fix it. You relaunch. 



EVAA gives you:
An
Emotion Database template (pre-built, ready to fill with your customers' words)

The Hook Library (dozens of proven opening lines)

Creative Format Playbook (with real examples from Nigerian businesses)

Script Templates (copy-paste-customize)

Delivery Checklist (so you never miss a step)

Optimization Framework (data-driven, not vibes-driven)

Plus:

Real-world examples from Nigerian businesses (not American case studies you can't relate to)


Lifetime access (because you'll need to come back when you're ready to scale)


A system built for African realities (low budgets, high skepticism, trust issues) 



Still Not Convinced?

Here Are Even Stronger Reasons You Need EVAA Today...

You're spending ₦100K-5M monthly on ads... but barely make it back

Your ads get views and clicks, but no one's buying. You're wondering if you should just quit running ads altogether

You've tried paying "media buyers" or "ad experts"... and got nothing

You've burned money on agencies who promised results, ran ads for 2 months, and vanished. Now you're skeptical of anyone claiming they can help.

You sell in a saturated market (skincare, fashion, perfumes, real estate)

Everyone's selling the same thing. Customers have 20 options. You're tired of competing on price alone and losing to cheaper competitors

You don't want to show your face (but everyone says you HAVE to)

You're camera-shy, or you just don't want to be the face of your brand. But every guru is screaming "show your face or fail."

Your customers' money is already planned for other things

You're not selling food or essentials. You're selling hair, jewelry, furniture, land - things people WANT but keep postponing because "belle never full.

You've tried "regular ads" and they just don't work anymore

Your product photos, basic copy, and "50% off" offers used to work. Now? Nobody cares. You need something that actually stops the scroll.


Get EVAA before your fellow vendors, realtors, etc gets it. 


Example (1/2): "Suffer-Head" vs "Emotional" Video Ad For Selling Real Estate


The Old Way (The "Suffer Head" Method):
What does everybody do? They show a 3-bedroom duplex. Good tiles. Close to Dangote Refinery. Drone view.

Dead. Everybody does that.


The EVAA Way:
This version opens with a woman ranting to her friend via a voice note:

‘Abeg, don’t ever marry a man that’s still renting at 40. I’m tired of men dragging with landlord every year, begging for one more month.

How can you call yourself a man and your kids are packing every 12 months like refugees?
Changing schools every term?

Look, I know a man that earns ₦500k a month that did pay-small-small with a real estate company in Abuja (what's the name again... ummm XYZ Properties Ltd) and he moved in two months ago.
So I can't accept the excuse of 'economy'!’

Now, pause and analyze the result.

Every man watching that ad just froze. Some laughed in pain. Some got angry. Some felt that sting of shame so badly they couldn’t scroll away.

And while they’re typing angry comments—‘Not every man has money!’ ‘Women sef no dey try!’—the truth is boiling inside them:

“I must own my own house. I cannot be that man.”

That ad did its job. It didn't just show a house; it created a burning desire for one by tapping into deep-seated emotions of shame, aspiration, and frustration.

That is not "creativity." That is strategy.


EVAA Will Turn every 100K you spend into N1.2M in revenue

Skincare sellers drowning in "Does it work?" DMs

You know your serum works. But nobody believes you because everyone claims their product works. EVAA shows you how to attack the real wound

Coaches, consultants, and service providers invisible in a noisy market

Everyone's a "coach" now. EVAA teaches you to stand out by saying what others won't say and attacking wounds they're too scared to touch.

E-commerce store owners burning money on ads that get clicks but no sales

Views don't pay bills. Sales do. EVAA shows you why people are clicking but not buying (wrong emotion = wrong message).

Real estate agents tired of "How do I know this land is real?"

Trust is your biggest enemy. EVAA teaches you to validate their fear (not fight it) and prove transparency in ways that actually build confidence.

Restaurant/food business owners relying on "it tastes good"

Everybody's food "tastes good." EVAA shows you how to sell identity, nostalgia, or status, not just flavor

Event planners/vendors fighting for the same customers

Everyone can "plan your event." EVAA teaches you to sell the emotion: relief (stress-free), pride (Instagram-worthy), or confidence (your guests will remember this).

Fashion sellers posting 10 times a day with zero sales

You're showing the dress. They're scrolling. EVAA shows you how to attack the emotional gap: "You've worn the same 3 outfits to every wedding. People notice."

Service providers (accountants, lawyers, consultants) who sound like everyone else

Professional. Reliable. Affordable." Yawn. EVAA teaches you to attack hesitation: "All accountants promise results. Here's how to know who's lying."


Finally Create Ads That Cheats  Meta To Bring you customers...


Now, if you have some time to read...

Lets Have Some Serious Talk

Joel Amawhe speaking at an event in Abuja

Joel Amawhe Teaching Emotional Marketing at an Event in Abuja


Letter from Joel Amawhe
Abuja, Nigeria


Dear Business Owner, 


You're About To Waste Another N200K(or more) On Ads

Why?

See What You Say / Do In Your Videos

  • "Hello besties" / "Hello smart people" / "Hello beautiful people" - generic greetings that make people keep scrolling because they've heard it 1,000 times today
  • Starting with questions everyone asks: "Are you looking for affordable shoes in Lagos?" / "Do you need quality skincare?" - boring questions that don't stop anyone
  • Using trending sounds hoping the algorithm will do the work for you - but the sound has nothing to do with your product so people are confused
  • Showing your product from 5 different angles - close-up of the fabric, side view, back view, packaging - thinking that if they see it enough, they'll want it
  • Listing features like a robot: "100% cotton, fits all sizes, fast delivery, ships nationwide" - facts that don't make anyone feel anything
  • Talking about yourself first: "I've been in business for 3 years" / "We're a trusted brand" / "Premium quality guaranteed" - nobody cares until you make them care

See What Makes Nigerians Buy...

  • Triggering shame, envy, or FOMO in the first 3 seconds - opening with a voice note, a shocking statement, or a painful scenario they recognize immediately
  • Making them see themselves in a story - not "buy my product" but "how to make a cheap show look expensive" or "here's why you're still renting at 40" or "this is why your date left early"
  • Showing the COST of not fixing their problem - what happens if they keep ignoring this? What are they losing every day they delay?
  • Making the product feel like the only solution to escape shame/pain/fear - by the time you mention price, they're already convinced they need it
  • Creating desire BEFORE showing the product - make them want the feeling, the status, the relief - then show them how your product delivers it
  • Making them think about your ad hours after they scrolled past it - that's when you know you triggered the right emotion



Example (2/2): The Socks Ad That Had Nothing To Do With Socks

Let's say you sell premium socks online. Comfortable. Stylish. Quality fabric.

What does everybody do?
They show the socks. Different colors. Close-up of the fabric. "Available now. Limited stock."
Nobody cares.

Here's what an EVAA-trained ad looks like:

The video starts with a girl ranting on video and saying...

"Girls, there's a new way to know if a man has money and if you're man watching this, please swipe.
Now, to my girls, don\t bother checking a man's car or even house, they can borrow all of that.
Check his socks. Yes, his socks. No one borrows socks. If he wears this type (brings up a cheap sock), he's broke but if he wears this other type (brings the other), he has money."
You see that?
 
Emotions triggered: Shame + Fear of social rejection

Same product. Different angle. Completely different result.


Introducing EVAA: The Emotional Video Ads Assembly


To be clear, EVAA is a complete training course that equips you with a lifelong skill.

You're not hiring a service; you're learning the playbook that turns you into a master of video persuasion.
You learn it, you own it, you use it forever.

The entire system is built on my proprietary 4-Move Selling System.
 
It’s so effective yet simple that a business can pass a product through all 4 moves and have a complete, sales-ready video ad in under 48 hours.


Get "Maaad" Video Ad Ideas


What You Get When You Enroll Today


You see...
After 3 years and 13 days of working on the EVAA framework...
Testing it in my own videos.


Stress-testing it in one-on-one client campaigns across several niches…

I decided it was time to test it live. In public. In front of real people, real businesses, real pressure.

So I ran a 3-week Bootcamp. No scripts. No theory.
Just me, a small group of about 30 business owners, and a mission:

  • See if “non-creatives” could use it to craft high-converting, emotion-driven video ads right there in the session.

The Result? 

Deba Oni made ₦5.5M in 7 days with just 600K ad spend, just by applying what he learned inside one of those live sessions.

But it wasn’t just about the wins.

That Bootcamp gave me the feedback I needed to refine the system, sharpen the edges, and build a curriculum simple and powerful enough to take anyone from

“What do I even say in this ad?” to
“They paid before I even finished talking.”


Here's What I'm Handing Over To You Now

  • The Complete EVAA course (lifetime access)

Self-paced video lessons designed for practical implementation,not theory overload.

What's inside:
- The complete 4-move system for creating emotion-driven video ads that convert
- Real examples across multiple niches (so you see exactly how it works for businesses like yours)
- Watch-and-apply lessons

Early Access: New modules drop weekly. Lifetime access to all updates.

  • Immediate access to all 3 Bootcamp recordings

Watch how real business owners—some of whom had never made a video ad—came up with persuasive, emotional ad ideas live.

  • 7-Day Email Coaching

For the first week after you enroll, you'll get daily implementation emails walking you through exactly what to do next.
Think of it as having me in your inbox, keeping you on track while the momentum is high.

  • Monthly Office Hours (3 Months)

Three months of direct access to ask me questions live.

Context: People pay me ₦455,000 for 2 hours of my time. You're getting 3 months of monthly Q&A sessions where you can bring your specific challenges and get direct answers.
Submit your questions in advance or ask live during the session.

  • Templates & Worksheets For Faster Implementation

Instead of staring at a blank page wondering "what do I say?"—you'll have:

- The Emotion Database - Find exactly what your customers are feeling (so you know what to say)

- Hook Creation Template - Craft openings that stop the scroll in 3 seconds

- Script Templates - 16 different story structures you can plug your product into

- Fill-in-the-blank formats that turn your product into a compelling ad (in under 2 hours)

These aren't PDFs you download and forget. They're working tools that get your first ad done faster.


and all for how much?

Honestly, everything should easily cost over ₦500K.

Why?

Because:


- You've already spent more 500K on ads that got you likes and comments with tiny or no sales. 
- EVAA will help you 3x, 4x or even 10x that spend

But instead of ₦500K,

I am letting you join the EVAA Ecosystem today for ₦99,000 only.

But it'll move up every week until launch date. 

You''ll PAY ,

N99,000 TODAY

OR

N159,000 

Next Week Sunday



You can't keep wasting money on Leaky Ads


WHY Trust me? 

  • I am the only Nigerian Coach whose Video Ad got 13M Views with hundreds of millions in sales.
  • I Used Emotional Storytelling to raise a $50,000 investment at age 22 for my first startup, myPadi.ng.
  • I am the guy everyone else is studying. 

What ₦99K Really Buys You

• A system you can use on every future campaign
• Confidence that your videos will convert
• Clarity on what your ads should say, not just how they should look
• Freedom from algorithm anxiety

The real cost isn’t ₦99K — it’s every bad ad you’ll keep paying for without this system


WILL YOU get refunded if it fails?

EVAA isn’t a magic button — it’s a system that rewards execution.
When you apply what I teach, you will see shifts in how your audience reacts — and in how your sales grow.

That said, I stand by my work completely.
If you go through the first two modules, complete the exercises, post your drafts for feedback in the EVAA Lounge, and still see zero improvement in your ad engagement or response after 14 days,
I’ll personally review your work and help you identify what went wrong.

I don’t do blind refunds.
I do results checks.

Because this isn’t a “buy and hope” course.
It’s a build and apply course.
If you show up, you’ll win.
If you don’t, no guarantee in the world can fix that.

You have Questions? 

I hate showing my face on camera. Will this still work for me?

100%. EVAA teaches no-face video methods and frameworks you can use with other people, props, or even simple voiceover + visuals. You don’t need to dance or become an influencer.

Do I need expensive cameras, lights, or editing tools?

Nope. Your phone and sunlight are enough. Joel shows you quick hacks to make videos pop without wasting money on gear.

Will this work if I sell services, not products?

Yes. EVAA is built on psychology + storytelling. Whether you sell real estate, coaching, consulting, or services, the 6-Move system helps you create ads that spark curiosity and convert.

Do you offer refunds?

No blind refunds — but you’re protected by results.

EVAA isn’t a “buy and hope” course; it’s a do and get results system.
If you complete the first two modules, do the assignments, share your drafts for feedback inside the EVAA Lounge, and still see no measurable improvement in your ad response within 14 days,
I will personally review your work and guide you on what to fix.

It’s not a “money-back” promise.
It’s a results-back promise.

What if I’m “not creative” or don’t know what to say in my videos?

That’s exactly what EVAA fixes. You’ll learn how to find angles and hooks, and you’ll also get access to the EVAA AI Assistant, which helps generate scripts using Joel’s 6-Move framework.

What makes EVAA different from other “video ads” courses?

Two things:
1. It’s built by someone who’s actually done it — Joel’s ads have over 13M views and millions in sales.
2. It’s African-specific. The examples, stories, and psychology come from real African buyers, not foreign markets.

I have more questions. Who Can I talk to?

Easy. Simply email team@joelamawhe.com

What Happens If You Do Nothing?

If you choose not to get EVAA, nothing changes.

You'll continue boosting videos that don't convert, essentially paying social media platforms to get ignored.

You'll keep getting stuck in the "how much?" and ghosting cycle, feeling your motivation drain with every failed post.

And you'll watch your competitors—who have figured out that the creative is the secret—continue to grow, leaving you further and further behind.

The cost of inaction isn't just wasted ad spend; it's the slow, frustrating death of your business's potential.

EVAA is your chance to change that trajectory. Today.


Okay. Fine. I'm In





© 2025 Joel Amawhe LTD. All rights reserved. 

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