Watch me 

Create TWO Emotional Video Ads That'll Make Buyers Buy from you - Live 

In this class, I will ask two business owners (product & service) to share their suffer-head ads. You will watch me rebuild them with Emotions and then show how to you do it yourself. 

what'll happen in the 90-minutes Masterclass:


Minutes 0-10: I'll break down why your current ads aren't converting and why more budget, better targeting, and "better content" won't save you.

Minutes 10-30: I'll take a REAL ad from a product business (food, fashion, skincare, gadgets, etc). I'll show you what's broken. Then I'll REBUILD it — live, in front of you. Same product. Different way to promote it.

Minutes 30-60: I'll take a SECOND ad from a service or real estate business. Same process. Diagnose. Rebuild. Transform.

Minutes 60-90: I'll show you the system behind what I just did so you can create your own emotional video ad that trigger people to buy

This Ad Will do three things;

  • Blind your Customers - Even if Facebook shows them 20 similar ads after yours, they'll only remember YOUR ad because of how it made them feel.
  • Turn views into actual sales. No more 10,000 views with zero purchases. This ad converts because it speaks to what they REALLY want (not what you think they want).
  • Stop customers from price shopping. When emotion catches them, price doesn't matter anymore. They just buy.

Here's The Difference


Your Current Ad:

"100% organic. Clear Acne in 20 days. Free Delivery. Only 10units Left. DM"


Emotion Driven Ad:

"Why has your boss never asked you to represent the company at events? Could it be your acne?" Fix it in 20days.
 
Your Junior Colleagues can't be getting invites while you work hard behind the scenes."


See the difference?

One is features. The other triggers SHAME and ENVY at the same time.

Which one do you think makes someone buy?

The SOLUTION is to "blind" buyers... here's how 


Can we make buyers not see other ads?

Can we make buyers stop, watch our ads till the end and immediately see a strong need to buy?

Can we make them feel that we're the only ones who truly have the best product / service and want to help them? 

Can we....?

YES. There's a WEAPON to do that. 

Its called...

EMOTIONS


My Goodness!

Nigerians are very emotional people and I've spent the past 9 years studying how to use it to make them buy.

The way we express emotions in Africa is unmatched by anywhere else in the world.

Have you seen how a Nigerian celebrates buying a car?

"WHAT GOD CANNOT DO DOES NOT EXIST! They said I won't make it! Look at God!"

Compare that to an American:
"OMG just got my dream car"

We don't just feel emotions. We perform them.

Your mother can look at you without saying a word and you know EXACTLY what she's saying.

This Masterclass Is For You If:

  • You're spending ₦150K+ monthly on ads and the results get worse every month.
  • Every week, 5 new people start selling exactly what you're selling
  • Customers ghost your DMs after asking for prices
  • You're a product owner (hair, fashion, skincare, supplements).
  • You're tired of doing "sales" and discounts all the time
  • You're a real estate agent drowning in competition
  • You're a service proidver, consultant or coach watching others who know way less than you get clients and students. 

This Masterclass Is NOT For You If:

  • You think another "targeting strategy" will save you (it won't)
  • You believe "my product is better" is enough (nobody cares)
  • You think weaponizing emotions is immoral for you.

Who Am I?


Joel Amawhe (The Commando).

I've taught 8,000+ African business owners how to sell systematically in brutal markets.

My students have generated ₦20 billion+ in combined sales.

I don't teach what works in America.

I teach what works in Nigerian markets - where trust is low, competition is suffocating, and everyone is copying everyone.

This masterclass is 90 minutes of the exact system I've used to help businesses stand out when everyone else is screaming the same thing.

Fair Warning

This is a LIVE masterclass.

I'll be teaching, not reading slides or showing off
I'll show real examples from Nigerian businesses.
I'll answer your questions at the end.

The replay will be available
for 30 days only. After that, it's gone.

If you're serious about standing out in a saturated market, show up.


P.S. - Three more people just started selling what you're selling this week. Five more will start next month. The cake is getting smaller.

Will you keep screaming louder, dropping prices, and hoping for the best? Or will you learn the ONE weapon that actually works?


2025 Joel Amawhe. All Rights Reserved

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